Association for the Promotion of economic,
social and cultural Exchange in Europe



				FOSKA e.V. - Advisers

				Harriette A. Maderazo (Manila, Philippines)
				(Born 1972)

				Graduated with Honors in Bachelor of Arts in Journalism. Almost 12 years of working and management experience in marketing, advertising, public relations and broadcast-journalism having worked with Foundation for the Support of the United Nations and tri-media companies (magazine, radio and TV). 3 years in supervisory and management experience in offshore business process outsourcing.



				Project Experience:
				• Organization Build-up (personnel, business development, public relations and advertising) • Media/Press coordination (all sectors, public, private and diplomatic community) • Conceptualization and Implementation (special and fund-raising events, media plans and values

				Professional Experience:
				• Conceptualization of Marketing and Advertising Strategies • Personnel Management (training and development of staff in marketing, sales, business development and public relations.) • Broadcast-Journalism (tri-media) • Development and Implementation (marketing and sales) • Business Process Outsourcing (Inbound and Outbound: HR, sales, appointment making, customer relations management, accounting)

				Focus of Consulting Service:
				• Advertising (promotional awareness with media, media plans and values, special events) • Sales (training, coaching, sales planning) • Marketing (marketing concepts/strategies) • Human Networking